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The following information came from a conference call with Kay Heizer, Director of "Healthy Choices" (a non-profit organization comprised of doctors, nurses, environmental scientists and educators committed to teaching the public about the hazards of chemicals in our home and how we can avoid or minimize the risks):

• 50% of all illness is due to poor indoor air quality [Source: 1989 State of Massachusetts Study]

• Since 1950, at least 70,000 new chemical compounds have been invented and dispersed into our environment. Only a fraction of these have been tested for human toxicity. We are, by default, conducting a massive clinical toxicology trial, and our children and their children are the experimental animals. [Source: Herbert L. Needleman, M.D., Philip J. Landrigan, M.D., Raising Children Toxin Free]

• 150 chemicals found in the home are connected to allergies, birth defects, cancer and psychological disorders. [Source: Consumer Protection Agency (CPA)]

• The United States of America Federal Code of Regulations exempts manufacturers from full labeling of products if used for personal, family or household care. [Source USA FCR: Section 1910.1200C, Title 29, Section 1500.82 2Q1A]

• 3 groups of people are primarily affected by indoor chemical concentrations because they spend more time indoors and their immune systems are weaker. The 3 groups are: infants and toddlers, elderly people, and chronically ill people. [Source: 1988 EPA, 5-year study]

• In 1901, cancer was rare: 1 out of 8,000 people got cancer. Since the Industrial Revolution, the cancer rate today has risen to 1 in 3 and by the year 2002, it will be 1 in 2. [Source: The American Cancer Society]

• The top cancer-causing products in the average home include the following [Source: The National Cancer Prevention Coalition]:
·        Johnson & Johnson Baby Powder w/Talc
·        Crest Tartar Control Toothpaste
·        VO5 Hair Conditioner
·        Clairol Nice-n-Easy Hair Color
·        Ajax Cleanser
·        Lysol Disinfectant

• Liquid dish soap is the leading cause of poisonings in the home for children under the age of six (over 2.1 million accidental poisonings per year). Most brands of liquid dish soap contain formaldehyde and ammonia.